TRS 030: $100 Million in Sold Online Businesses with Justin Cooke from Empire Flippers

TRS 030: $100 Million in Sold Online Businesses with Justin Cooke from Empire Flippers

Today on the podcast I am joined by Justin Cooke, the co-founder and CMO of Empire Flippers. I’ve been following Empire Flippers since I first got interested in online business because they are one of the premier online business brokerage sites in the world having sold over $100 million dollars worth. In this episode, Justin and I talked about how Empire Flippers was born from the ashes of their failing outsourcing company, how to manage a remote team and continue a forward trajectory, and he even dished out some advice for those just getting involved in online business. As someone who sees hundreds of businesses, that is advice you shouldn’t pass up.

What You’ll Learn

  • What makes Ho Chi Minh (Saigon), Vietnam really great for location independent entrepreneurs
  • How Justin and his partner Joe got started employing VAs in the Philippines
  • How they transitioned from an outsourcing company to building niche Adsense sites
  • Why they decided to shift their company from building Adsense sites to becoming an online business brokerage and rebrand to Empire Flippers
  • How Empire Flippers used apprentices to grow the company in the early days
  • Justin’s top tips for building SOPs and creating company direction using their goal setting plan
  • The types of businesses that are selling well on Empire Flippers
  • Where Justin sees opportunity in the online business space for beginners
  • Business models that Justin would suggest staying away from if you want to sell
  • What the Empire Flippers’ buyers pool looks like
  • Justin’s thoughts on the future of remote work and online business


Thanks for Listening!

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